Yahoo sale nears end

Financial analyst: It’s time to cut up Yahoo!
Yahoo’s days as an independent company may be nearing an end. After a much publicized sale process that dragged out for months and drew interest from celebrations as varied as Warren Buffett and The Daily Mail, Yahoo (YHOO, Tech30) might finally have found a match: Verizon (VZ, Tech30). Verizon, long seen as the frontrunner in the bidding, is said to be surrounding an offer to buy Yahoo, according to reports Friday from Bloomberg and CNBC. Bloomberg puts the cost at $5 billion. The offer is said to include Yahoo’s Web homes and patents, but not always its property holdings. “In order to preserve the integrity of the process, we’re not going to discuss the concern up until we have actually settled an arrangement,” Rebecca Neufield, a spokeswoman for Yahoo, stated in a statement provided to CNNMoney. Bob Varettoni, a spokesman for Verizon, likewise declined to comment on the report. Verizon, AT&T (T, Tech30) and an investing group backed by Buffett and Quicken Loans founder Dan Gilbert were all said to be severe bidders. A deal, which could be revealed as quickly as next week, would put an end to Yahoo’s 21-year history as an independent company. It would likewise possibly end the tenure of CEO Marissa Mayer after four years of attempting and failing to stage a turnaround. Related: Is it an error for Verizon to buy Yahoo? Tim Armstrong, the CEO of Verizon-owned AOL, is commonly expected to take control of Yahoo if it becomes part of Verizon. Mayer, like Armstrong, previously worked at Google (GOOG) prior to taking control of the leading spot at Yahoo in 2012. She invested greatly in enhancing Yahoo’s mobile items, broadening its audience through the acquisition of Tumblr and doubling down on premium media content. But Mayer struggled to slow Yahoo’s overall ad sales decline. On a teleconference with shareholders today after reporting incomes, Mayer made exactly what may have been her last case to investors and the general public that she worked to “create a better Yahoo.” “We set forth a strategy to return this renowned business to development over several years, one that would produce long-lasting sustainable growth for Yahoo and provide value to our users, advertisers, employees and shareholders,” Mayer stated. “As we work to conclude the strategic alternatives procedure, this groundwork will work as a solid foundation for Yahoo!’s next chapter.” For Verizon, the offer is about more than simply fond memories. The telecom business has actually bought digital content and marketing over the last few years, buying AOL and The Huffington Post. Yahoo, synonymous with the Internet itself in the late ’90s, stays a popular destination that brings in more than one billion regular monthly active users on desktop and mobile. Quickly Yahoo and AOL may be owned by the same business, proving that the dream of the ’90s Web is alive in Verizon.

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