PALO ALTO, Calif., July 20, 2016 /PRNewswire/ — Whatsgoodly, the largest database of millennial attitudes in the world is now available for searching by anyone, including journalists, marketers, and others who need to know what that key demographic is thinking right now.
With a simple and free search tool similar to Google’s, users can now search through a robust database of over 130 million millennial opinions predominantly from the 17-25 demographic.
Whatsgoodly CEO and Founder Adam Halper, announcing the new search tool, said, “In just under a year we’ve collected more survey responses from college students than all of the past surveys ever taken in the United States combined. We want to give a voice to college students. Young people are often sensationalized in the media, so now we’re offering the public the ability to get stats and insights on how this demographic actually thinks and feels.”
Why is Millennial opinion so critical to understand?
Beyond being a key demographic on their own, Millennials dramatically influence the behavior and opinions of other demographics. What Millennials think, do, and buy drives the trends that influence people both younger and older than they are.
In fact, the U.S. Census reports that Millennials just surpassed Baby Boomers as the largest living generation of Americans. And, as the first generation of “digital natives,” they are having an especially profound influence on the direction of technology, information, and entertainment. Whatsgoodly’s database is the best place to learn what they’re thinking, as it recently surpassed the Roper Center as the world’s largest database of opinions after only one year of fast growth.
The large and growing database is built on the Whatsgoodly app’s micropolls of U.S. college students on topics that cover the full spectrum of their interests, from public policy to entertainment to lifestyle attitudes. Halper believes the Whatsgoodly search page will empower student writers and other media to accurately portray Millennials within important nationwide conversations through relevant and timely public opinion data.
Easy to Use
Media: For images, go to Visual Assets Dropbox folder