LOS ANGELES, June 6, 2016 /PRNewswire/ — More than 1,000 of Los Angeles’ chosen ones gathered in the Beverly Hilton International Ballroom for the sixth annual thinkLA IDEA Awards Gala last Thursday night, to celebrate the cult of creativity and the brilliant ideas launched the preceding year. The awards, which recognized Southern California’s most illuminated creative and tech-savvy brains, was sponsored by Ideationology: an organization dedicated to helping everyone achieve their fullest creative and marketing potential through artistic enlightenment. Originally birthed by Omelet, the LA-based creative agency, and embraced by thinkLA – the non-profit organization dedicated to empowering Los Angeles’ media, marketing, and advertising communities – Ideationology taught the local creative community that it’s not about what you create… but what you create.
“Buzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz,” said Ryan Fey, Omelet’s Co-Founder and Chief Brand Officer. “I can feel the internal machine buzzing through my mind visor.”
The evening’s events included a cocktail reception and dinner followed by the awards gala and after-party. During the gala, host Cody Johns and other presenters bestowed 14 agencies, brands, and individuals with Achievement Awards for the best annual campaigns, companies, and individuals. Submissions, which were produced by and/or for Southern California-based companies and launched in the 2015 calendar year, were judged by the highest powers of advertising, brand, and tech executives outside of the LA market.
Prior to the evening, Omelet (OI Level: MMXVXVXI) – introduced Ideationology to celebrate the cult of creativity and its many devout masters. Using their ether orbs, they erected mighty tributes to the chosen ones along major thoroughfares, including La Cienega, Olympic, Fairfax, and La Brea, to instill the life-affirming blood of inspiration and you know… promote the gala.
“When we first heard of Ideationology, we knew it was right for us. We wanted to know everything and now we do,” said Susan Franceschini, thinkLA’s Executive Director.
The sold-out event is recapped with photos, and a video to be produced in the coming week.
2016 IDEA Award Winners:
BEST VISUAL CAMPAIGN
– Narcos S1 Online Media | AvatarLabs
BEST VIDEO CAMPAIGN
– Jane | 180LA
BEST BRANDED CONTENT/STORYTELLING CAMPAIGN
– Netflix Narcos on VICE | VICE Media
BEST EXPERIENTIAL CAMPAIGN
– Alice Wonder Mirror | Part IV
BEST MOBILE CAMPAIGN
– Look At Me When I’m Talking To You | RPA
BEST SOCIAL CAMPAIGN
– #bethestory | CP+B LA
– Volkswagen | Unleash Your Rrrr| Deutsch
CAMPAIGN OF THE YEAR
– Mayor’s Fund for Los Angeles: Save The Drop LA | Omelet
CLIENT OF THE YEAR
– Ernie Kelsey | American Honda Motor Co., Inc.
SALES PERSON OF THE YEAR
– Mia Hopkey | Spotify
AGENCY PERSON OF THE YEAR
– Jef Eckart | Horizon Media
PARTNER OF THE YEAR
BOUTIQUE AGENCY OF THE YEAR
– Part IV
AGENCY OF THE YEAR
thinkLA is a non-profit 501(c)(6) association founded in 2006 to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising. They connect LA’s creative community; grow ideas, business and talent; and inspire through education, social and philanthropic events. For more information, please visit www.thinkla.org.
Omelet is a fiercely independent, full-service creative agency that works with progressive partners including AT&T, Microsoft, Ubisoft, and Walmart. The Omelet Studio division creates original content for both brands and its own networks. http://www.omeletla.com