Google is leading pet right now. The tech giant’s brand value surged by 32% over the previous year, making it the most important brand name on the planet, according to a new annual ranking by BrandZ. The company dominates online search in the Western world and is typically ranked as one of the very best employers. But moms and dad company Alphabet (GOOGL, Tech30) has actually been experimenting in other locations including self-driving vehicles and anti-aging science. These ventures have actually captured the general public creativity and increased the overall Google brand, helping it edge previous No. 1, Apple (AAPL, Tech30). This isn’t the first time Google has protected the leading area in the BrandZ ranking. It was also at the top of the list from 2007 to 2010, and once again in 2014.