SPLENDA® Brand Supports the American Heart Association’s Simple Cooking with Heart™ Initiative

CARMEL, Ind., June 8, 2016 /PRNewswire/ — SPLENDA® Brand, makers of America’s #1 low-calorie sweetener, is announcing that it will once again work with the American Heart Association (AHA) to help support its Simple Cooking with Heart initiative.  SPLENDA® Brand and the AHA together will create and distribute tools and resources to educate Americans on how to live healthier lives through better nutrition choices, including ways to reduce added sugars.

Through the Simple Cooking with Heart program, SPLENDA® Brand and the AHA will provide information and tips to help increase “cooking skill literacy” to help Americans improve their diet quality.  Educational resources will include lower-sugar recipes to help consumers reduce their overall consumption of added sugars, as well as information to help people better understand the safety and benefits of low-calorie sweeteners.

“We are delighted to be working with the SPLENDA® Brand to educate and motivate Americans to make smarter, healthier choices for a balanced lifestyle,” said Alvin L. Royse, J.D., CPA, Chairman of the Board, American Heart Association.  “Our shared focus will help to make strides towards achieving our goal of improving the cardiovascular health of all Americans by 20 percent, while reducing deaths from cardiovascular diseases and stroke by 20 percent, by the year 2020.”

As part of this initiative, and with summer quickly approaching, the SPLENDA® Brand and the AHA encourage Americans to “Sip Smarter” by replacing sugary drinks – like full-calorie soft drinks, energy/sports drinks and non-diet sweetened “enhanced water” or sweet tea – with water and other low-calorie beverages.  Swapping in a low-calorie sweetener for sugar is an easy step to help reduce added sugar intake. 

Now it’s even easier to make sensible beverage choices with the introduction of new SPLENDA ZERO™ Liquid Sweetener, which contains zero calories, zero sugar and zero carbs.  SPLENDA ZERO™ Liquid Sweetener is considered a “free food” in a diabetes meal plan and comes in a convenient, no-spill bottle, so it’s the perfect, no-calorie way to customize any drink – anytime and anywhere.

“The SPLENDA® Brand is committed to helping people meet the 2015 Dietary Guidelines’ recommendation to reduce added sugar intake to less than 10 percent of total daily calories,” said Maureen Conway, MBA, MA, RDN, FAND, Director of Nutrition & Professional Affairs, Heartland Food Products Group, makers of SPLENDA® Sweeteners.  “Through our support of the American Heart Association’s Simple Cooking with Heart initiative, and with products like new SPLENDA ZERO™ Liquid Sweetener, we hope to encourage Americans to make smarter, balanced decisions for a healthier lifestyle this summer and throughout the year.”

For more tips on healthy eating, cooking and recipes, please visit heart.org/simplecooking.  For more information about SPLENDA® Sweetener Products, visit www.splenda.com.

About SPLENDA® Sweetener Products
Sucralose, the sweetening ingredient in SPLENDA® Sweetener Products, has been used safely by millions of people around the world for more than 20 years, supported by research data from more than 100 studies. Both the American Diabetes Association (ADA) and the Academy of Nutrition and Dietetics (AND) support the use of low-calorie sweeteners such as sucralose as a useful tool in weight management and diabetes. For more information about sucralose or the SPLENDA® Brand, visit Splendaliving.com. You can also follow the SPLENDA® Brand on Tumblr, Facebook, Instagram, Twitter, and Pinterest.

About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.

Links to third-party websites are provided solely for convenience. Heartland Food Products Group is not responsible for the content of such websites, and users are solely responsible for compliance with any terms of use thereon.

Media Contact:
Meghan Pero
LaForce
mpero@laforce.nyc 
646-374-0844

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SOURCE SPLENDA

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