Sling TELEVISION launches on Apple TV

Meal Network is launching its cable-like television service, Sling TELEVISION, on Apple TV boxes. Through an unique pact with Apple (AAPL, Tech30), the service and the hardware will be offered together: The newest Apple TV box will be discounted to $89 when individuals pre-pay for three months of Sling TV’s $20-a-month membership. The box normally costs $149 and up. Sling TV is a web-friendly version of cable television that doesn’t require a conventional satellite dish or cable television box. It provides a fairly little package of cable television channels for $20 a month and lets customers buy “packs” of extra channels for $5 each. There has been sufficient speculation about when and whether Apple will release its own type of streaming TELEVISION. A few of its plans have actually been stymied by complex negotiations with channel owners. Instead, at least for now, it is promoting another business’s vision. The Sling TV app announcement was made on phase at Apple’s WorldWide Developers Conference in San Francisco. “We’re really excited to include Sling TV to the great lineup of Apple TV apps that are introducing the future of tv,” Eddy Hint, Apple’s senior vice president of Internet software and services, stated in an email message. “Apple TELEVISION users are going to like having the ability to choose from Sling TV’s great option of live sports, news and home entertainment.” Sling TV introduced in 2014. The launch on Apple TELEVISION is a pivot point for the business, which is putting a greater emphasis on on-demand programs while still offering a core package of live TELEVISION channels like ESPN and CNN. Sling is also introducing a brand-new interface on Monday, CEO Roger Lynch said ahead of the statement at Apple’s conference. While Sling TELEVISION is already available on other internet-connected TV boxes, like Roku, “Apple TELEVISION has actually constantly represented the most requested platform because we’ve launched,” chief item officer Ben Weinberger stated in an interview. He describes the service as “the first multi-channel, true live TELEVISION service on Apple TV.” Simply puts: An attractive possibility for people who want access to the cable package, but don’t want to pay a business like Comcast or Charter for numerous channels. Sling keeps its entry-level cost point low by having a core bundle of channels. For instance, Sling is adding Viacom’s suite of cable television channels, like Nickelodeon, MTV, Funny Central and VH1. However only one of those channels, Funny Central, will remain in the core single-stream $20-a-month service. To view the rest, customers will have to pay for packs of additional channels, which Sling calls “Extra” loads. The Sling TV app will only be available on the most current version of the Apple TELEVISION box, known as the fourth generation box, so it may present a factor for some Apple TELEVISION users to upgrade.

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