REPORT: 90% of Institutional Investors Visit Investor Relations Websites Before They Buy Your Stock

NEW YORK, Aug. 2, 2016 /PRNewswire/ — Vintage, the capital markets, corporate services and institutional & fund services division of PR Newswire, have posted the results of the third question from its 2016 edition of the Shareholder Confidence 365 Study. 

Question #3: When researching new stock investment opportunities, do you visit the IR websites of those companies?

From a simple marketing perspective, an investor relations website is not dissimilar to a trade show booth. You never know when a prospect is going to walk by and make a purely visceral judgment. In the case of an institutional investor, it must be a surface-level, emotional “kicking-of-the-tires” as they already have access to all your past performance data as well as in-depth analysts’ reports. They want to understand how you represent your “financial brand.”

Combine this information with the first question in our study, and there is no question about the need to have an IR website to build confidence with Wall Street.

Request a hardcopy version of the complete report here:

Verbatim comments from investors include:

About Vintage

Vintage, a PR Newswire division, is a top-three provider of full-service regulatory compliance and shareholder communications services, delivered across our three practice areas: Capital Markets, Corporate Services and Institutional & Fund Services. Founded in 2002 and acquired by PR Newswire in 2007, Vintage has evolved to become the industry’s intelligent value choice. We deliver a flexible balance of people, facilities and technology to ensure that regulatory compliance and shareholder communications processes are efficient, transparent and painless. Services include IPO registrations, transactions, virtual data rooms, EDGAR & XBRL filing, typesetting, financial printing and investor relations websites.

About PR Newswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today’s communication professionals.

Media Contact:
Bradley H. Smith
Director of Marketing, IR and Compliance Services
PR Newswire & Vintage
+1 201.942.7157

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SOURCE Vintage

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