PR Newswire White Paper Explores Using Buyer 2.0 to Shape Communication & Demand Generation Strategies

NEW YORK, July 21, 2016 /PRNewswire/ — In today’s fast-paced data-driven world, it’s no surprise buyers are better informed, curious and skeptical — and they want immediate answers. These buyers – Buyer 2.0 – want informative, entertaining content and they don’t want to wait for it. They are doing more research before purchasing a product and waiting longer to contact vendors directly.

PR Newswire’s white paper, How Buyer 2.0 Affects Communication & Demand Generation Strategies, explores how this new age of buyers is affecting communication strategies. Expanding media presence to as many channels as possible and using sophisticated real-time tools to determine what tactics deliver the best results are essential for companies to stay competitive with Buyer 2.0.

This white paper discusses:

Buyers and communication channels have changed, therefore a holistic communication strategy is key to getting desired results. To learn how to develop a communication strategy that reaches—and converts—buyers, download the white paper here.

About PR Newswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.  

Cision is a leading global media intelligence company, serving the complete workflow of today’s communication professionals. 

Media Contact:
Victoria Harres 
Vice President, Strategic Communications & Content

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SOURCE PR Newswire Association LLC

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