Poketo Hires Brand Sense Partners As Strategic Partner To Grow Licensing Program

LOS ANGELES, July 20, 2016 /PRNewswire/ — Poketo LLC has hired Brand Sense Partners (BSP) to represent and manage licensing endeavors for Poketo, a leading designer brand in the lifestyle space.

Poketo, a high culture brand known for its Instagram-worthy retail locations that have received accolades for “Best in Retail” from Vogue and Refinery 29, and high profile collaborations with Target, Nordstrom and Urban Outfitters, started in 2003 as a way for founders Ted Vadakan and Angie Myung to help local artists sell art by translating it onto everyday products like wallets, t-shirts, and notebooks.  13 years later, the brand has developed a large fan base and a global retail footprint that claims Anthropologie and Macy’s among its 2,500 retail outlets. 

Known for their ethos of “Art for the Everyday,” Poketo has a unique position in the marketplace of being able to showcase high-design style in an accessible way to a mass market.  Leveraging this special brand positioning, the Poketo brand seamlessly inspires a full range of licensed consumer products across home, fashion, accessories, and other categories.

BSP will develop a lifestyle licensing program with a focus on developing multi-category programs in key retailers that help to tell the story of the brand and inspire consumers to think bigger when it comes to product design.

“We started Poketo as a way to breathe art into everyday moments, and can now proudly say that we’ve touched millions of consumers by way of our boutiques, our retail collaborations, and through our dedicated fan base,” said Poketo’s founding team Ted Vadakan and Angie Myung. “We’re excited to work with BSP and look forward to leveraging the company’s expertise in strategic brand licensing to continue building the Poketo brand and help drive forward the idea of accessible art in the marketplace.”

“As one of the leading brands in the highly coveted boutique designer space, we are thrilled to represent Poketo and look forward to driving growth for the brand and bringing the concept of ‘Art for the Everyday‘ to a larger audience,” said Monica Hallinan, President of BSP.

BSP is currently developing the licensing program across furniture, housewares, tabletop goods, apparel, outdoor recreational products, electronics and more.

About Poketo:
Founded in 2003 by Ted Vadakan and Angie Myung, Poketo is a Los Angeles based lifestyle brand with an eye for modern design and artful wares, including highly curated housewares, apparel, stationery, and gifts. With the mission of bringing art into the everyday, Poketo collaborates with local and international artists to create unique products and to cultivate the creative community. Poketo has an expansive wholesale program and two retail locations in Los Angeles. (www.poketo.com)

About BSP:
Headquartered in Los Angeles, Brand Sense Partners is a pioneering agency with a holistic approach to branding, design, licensing, business development, and experiential marketing working with many leading brands in the global marketplace by offering a suite of services which connect the dots between vision, voice, product and experience.  (www.bsp.com)

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SOURCE Brand Sense Partners

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