Penton’s World Tea Expo Kicks off in Las Vegas June 15 – 17 with a Pre-Conference Program June 13 – 14

NEW YORK, June 8, 2016 /PRNewswire/ — With more than 200 tea companies and allied businesses exhibiting, hundreds of new products, more than 50 education sessions, and top professionals from the global tea community and vertical markets, Penton’s 2016 World Tea Expo (#WorldTeaExpo or #WTE16) will take place June 15 – 17 at the Las Vegas Convention Center in Las Vegas, Nev. (with a pre-conference program June 13-14). Registration information and conference details are available at WorldTeaExpo.com.

World Tea Expo Advisory Board Member and presenter Brian Keating, principal of Sage Group Networks LLC, in Seattle, Wash. and Boulder, Colo., said, “World Tea Expo remains the ultimate trade forum for a burgeoning global specialty tea industry and key vertical markets. Besides hundreds of exhibit booths showcasing the latest teas and accessories, the annual World Tea Awards will once again shine the spotlight on tea industry innovation.” Keating, who is presenting in two sessions at World Tea Expo 2016, added, “There is simply no other venue where ‘all things tea’ are showcased in such a dynamic, accessible environment. With Penton now onboard, World Tea Expo is reaching new heights in in excellence and service.”

Rona Tison, senior vice president, corporate relations, for the New York-based ITO EN (North America) INC., a 2016 World Tea Expo exhibitor and sponsor, said, “We are excited to see the new energy that Penton has given to the World Tea Expo. Having been a part of the show since its inception, it has truly evolved into a multi-dimensional show with unparalleled tea education and innovative tea trends. With the exponential interest in tea today, World Tea Expo has become the leading marketplace.”

Looking at the overall tea category, World Tea Expo 2016 presenter and attendee Howard Telford, senior beverages analyst with London-based Euromonitor International, noted tea is in a strong position. “In both established tea markets and developing regions for tea, consumers are seeking out premium options… highly dedicated consumers are seeking education and brand stories with regard to the different varieties of tea, their provenance and proper brewing techniques. This has driven a growing unit price for the tea category as a whole. But even in the broader, mass market beverage universe, consumers are seeking premium RTD teas as a healthier alternative to other beverages.”

Learn How to Profit from Tea
Donna Fellman, a well-respected tea expert, educator and program director of World Tea Academy, part of Penton’s World Tea brand that also includes World Tea Expo, World Tea News and the North American Tea Championship, said, “World Tea Expo is all about helping businesses become successful and profitable through tea. Attendees will visit more than 200 high-quality tea suppliers and related vendors exhibiting their new products and innovations on the expo floor. They can identify potential tea brands to sell, study first-hand the New Product winners for 2016 [which will be announced at the expo], and see and taste specialty teas – hot teas, iced teas, ready-to-drink teas, loose-leaf teas, packaged teas. They can check out trends and demonstrations using tea in beverages, foods and more. Plus they can meet with and learn from tea industry professionals and the best tea companies. In addition to the exhibit hall, World Tea Expo’s comprehensive education program is designed to meet the specific needs of retailers, distributors, developers and others who have varying levels of experience.”

World Tea Awards
One of the many highlights at World Tea Expo is the World Tea Awards. Now in its third year, the World Tea Awards program celebrates the best and the brightest in the tea industry, covering a broad range of key categories. This year’s finalists include:

Best New Product Awards
Each year, World Tea Expo also reviews and selects the very best new tea and related products from among the many exhibitors. This year’s finalists include:

More Highlights
In addition to the awards, expo and conference program, World Tea Expo highlights Include: The North American Tea Championship (NATC) Winners Tasting Circle; World Origin Tasting Tour; Tea Business Boot Camp; and World Tea Academy LIVE!.

World Tea Expo 2016 Sponsors include – Platinum Sponsors: Aiya America and International Tea Importers. Gold Sponsors: Dethlefsen & Balk, Inc.; DMH Ingredients, Inc.; East Indies Coffee & Tea; Florapharm Tea USA; Haelssen & Lyon North America Corp.; Rooibos Limited; and Teforia. Additional Sponsors: Finum (Lanyard Sponsor); Wilber Curtis (Official Equipment Provider); GCW (Water Sponsor); ITO EN (Iced Tea Break Sponsor); The Tea Spot (Yoga Sponsor); and T-sac/Aqua Select USA Ltd. (Napkin Sponsor).

To register for World Tea Expo today, or for additional information, visit WorldTeaExpo.com. And be sure to follow World Tea Expo on Twitter: @worldteamedia (#WorldTeaExpo or #WTE16).

Complimentary Tea White Paper: Download the free white paper from World Tea Expo – “Advancing the Business of Tea: How Key Vertical Markets Can Profit Through Tea” – which features numerous presenters from the upcoming event. Visit worldteaexpo.com/whitepaper.

ABOUT PENTON
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.

Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.

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SOURCE World Tea Expo

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