BOULDER, Colo., June 14, 2016 /PRNewswire/ — PACT | ORGANIC, makers of premium organic and Fair Trade Certified™ basics, announced its launch in 460 participating Target locations across the United States. Available now at Target and Target.com, PACT | ORGANIC men’s undershirts and boxer briefs will be the first of their kind to bear the Fair Trade Certified™ label.
PACT | ORGANIC is one of the fastest-growing organic cotton basics brands in the U.S. Led by Brendan Synnott, the founder of iconic natural food brands Bear Naked Granola and EVOL Frozen Foods, PACT | ORGANIC is all about super soft clothes and putting people first.
“PACT | ORGANIC’s mission is to change the apparel industry for good by upholding the high environmental and social standards of Fair Trade USA and the Global Organic Textile Standard (GOTS),” said CEO Brendan Synnott. “Our launch in Target as its first Fair Trade Certified™ apparel brand represents the growing voice of the conscious consumer and the success of a larger movement transforming the way apparel is made.”
PACT | ORGANIC’s partnership with Fair Trade USA allows the company to empower cotton farmers even further through a special community development fund. For every product sold, cotton farmers earn additional funds to invest in critical community projects. Workers democratically designate these funds for programs and projects that matter the most to them, like education and healthcare.
“We are so proud to partner with PACT | ORGANIC to not only improve the lives of the cotton farmers, but also to empower consumers to support these efforts through their purchases,” said Maya Spaull, Director of Innovation at Fair Trade USA. “By offering premium basics made with Fair Trade Certified cotton, PACT | ORGANIC is proving that quality, business and ethics go hand in hand.”
PACT | ORGANIC’s undershirts and underwear are made from cotton sourced from Chetna Organic – a cooperative of 15,000 organic cotton farmers in India who practice non-GMO organic agriculture. Chetna works to improve livelihood options of smallholder farmers by making more sustainable and profitable farm systems, and providing access to ethical cotton markets.
PACT | ORGANIC’s select men’s line is accessibly priced for the Target shopper. Undershirts and boxer briefs will retail at $12.99 and premium crew socks will retail at $9.99. To help introduce the new products, PACT | ORGANIC will be offering Buy One, Get One Free coupons at wearpact.com/coupon.
About PACT | ORGANIC
Founded in 2009, PACT | ORGANIC makes super soft organic cotton basics. PACT | ORGANIC’s vision is to transform the apparel industry for good by connecting buyers to makers with a traceable supply chain that empowers its people. All apparel made in India is certified by the Global Organic Textile Standard (GOTS) and made with Fair Trade Certified™ organic cotton. All socks and tights made in Turkey are certified by the Global Organic Textile Standard (GOTS). No toxic dyes. No toxic pesticides. No child labor. For more information, visit pactorganic.com.
About Fair Trade USA
Fair Trade USA is a nonprofit organization that works to promote sustainable livelihoods for farmers and workers, protect fragile ecosystems, and build strong supply chains from origin to shelf. Its trusted Fair Trade Certified™ label is a promise that rigorous social, environmental and economic standards have been met in the production, trade and promotion of Fair Trade products from farms and factories in over 70 countries. Recognized as a leading social venture by the Clinton Global Initiative, the Skoll Foundation and Ashoka, Fair Trade USA also provides trainings for farmers and factory workers, consumer education, and impact reporting. Visit FairTradeCertified.org for more information.
SOURCE PACT | ORGANIC