Nick Denton may shop back Gawker.com

Hulk Hogan vs. Gawker: A timeline
At the end of the Gawker Media bankruptcy procedure, Gawker founder Nick Denton will have surrendered control of all of his websites. But there’s an opportunity he will wind up restoring control of the blog where all of it began, Gawker.com. Denton has actually talked with partners about potentially shopping Gawker.com back from whatever business acquires it, sources verified to CNNMoney. Then he could run it on its own. This idea comes with a number of “ifs”– it is dependent on Denton prevailing in the appeal of Hulk Hogan’s ongoing lawsuit against Gawker. But the personal conversations provide understanding into a possible outcome of the bankruptcy procedures. A buy-back of Gawker.com would be a poetic ending for the previous Financial Times journalist and entrepreneur who introduced Gawker in 2002. The blog originally devoted itself to Manhattan media gossip. Gawker progressively broadened, spinning off different blogs like Jezebel and Gizmodo, and expanded its scope to cover politics, culture and other subject matter. Gawker Media, the umbrella business, now consists of seven primary sites and some other possessions. The business is on the hook for as much as $140 million in an intrusion of privacy suit filed by Hogan and funded by billionaire Peter Thiel. According to legal filings, Gawker doesn’t have the funds to pay the judgment or a $50 million bond. On Friday, the business filed for bankruptcy security in a quote to stop Hogan from taking its possessions. This summer a bankruptcy judge will supervise an auction of the company’s assets. The preliminary bidder is Ziff Davis, which is bidding between $90 million and $100 million, according to sources. The auction will likely happen “at the end of July,” Ziff Davis CEO Vivek Shah wrote in an internal memo. Other companies will likely put competing bids. “In the event we end up being the acquirer, the additions of Gizmodo, Lifehacker and Kotaku would strengthen our position in consumer tech and gaming,” Shah wrote. “With the addition of Jalopnik, Deadspin and Jezebel, we would broaden our position as a way of life publisher.” There’s one title he didn’t discuss: the original one, the target of Hogan’s ire, Gawker.com. Gawker executives have actually previously acknowledged that the flagship website is not a main source of income. Advertisers have actually been much more interested in Gizmodo and the other titles. And some observers think Gawker.com is completely stained by the Hogan scandal and other questionable stories in the website’s past. Denton has publicly revealed remorse for some of those. But he has actually firmly protected Gawker.com’s function as a house for intriguing scoops and essays. “We have actually published nearly a million posts. A few might fizzle. But here’s the effect Gawker has at its best,” he tweeted recently, linking to a biggest hits list. If a company like Ziff Davis doesn’t desire Gawker.com– and may intend to shut it down– Denton “means to purchase it back,” one of Denton’s buddies said Friday. Right now Denton doesn’t have the cash for it. However he continues to think that he and Gawker Media will eventually prevail against Hogan through the appeals process. If the courts side with Gawker, and if a new owner takes control of the company, and if that owner wants to shed Gawker.com, Denton could try to buy it back. At that point, he’ll have 10s of millions of dollars from the Gawker Media sale. Reached by means of Gchat, traditionally his favorite medium for talking with press reporters, Denton decreased to discuss the possibility.

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