LOS ANGELES, Aug. 2, 2016 /PRNewswire/ — Loton, Corp’s (OTC: LIVX) Loton’s LiveXLive subsidiary has entered into a partnership with Delivery Agent, the market leader in turning audiences into customers for the world’s leading brands, to enable contextual commerce within the live stream of San Francisco’s biggest summer music festival, Outside Lands, taking place August 5 – August 7, 2016.
“This partnership marks the first steps in executing our brand merchandising strategy and demonstrates our ability to monetize festival and music related content on our platform,” said Robert Ellin, LiveXLive Founder and Chairman.
Delivery Agent provides digital commerce solutions across a multitude of devices and platforms for a portfolio of partners including media companies, music labels, CE and streaming device manufacturers, and brand advertisers. Delivery Agent’s proprietary commerce platform enables contextual product mapping to entertainment content, delivering the right product at the right time to audiences across connected devices. The LiveXLive partnership will leverage Delivery Agent’s Outside Lands contextual product mapping capabilities across the various channels fans can stream the festival.
“Delivery Agent’s role is to take the friction out of purchasing products inspired by entertainment content from programs to ads to live music,” said Mike Fitzsimmons, Delivery Agent CEO. “We’re thrilled to partner with LiveXLive to bring their fan base a shopping experience that’s an integrated extension of their viewing experience – across all connected devices.”
Since its inaugural live stream event in May 2016, Outside Lands has worked with some of the biggest names in alternative rock, classic rock, rap and hip hop, R&B, indie folk, country and electronica.
To stream the Outside Lands festival, fans can visit the LiveXLive website and mobile app.
About Delivery Agent, Inc.
Delivery Agent is the market leader in turning audiences into revenue generating customers for the world’s largest brands and media companies. Delivery Agent’s proprietary ShopTV technology allows audiences to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPDs, and smart TV manufacturers, Delivery Agent brings scalability, organization, and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues. The company is deployed and maintains long term partnerships with NBC, FOX, CBS, HBO, Live Nation, Bravado, Pepsi, Visa, Comcast, and Samsung, among others. More information about Delivery Agent is available at www.deliveryagent.co and @deliveryagent.
About Loton, Corp (OTC: LIVX)
Loton, Corp. (LIVX.OB) is a parent company in the emerging live / digital music space. The company’s LiveXLive subsidiary intends to be the world’s first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform plans to offer the world’s leading music festivals with multiday and multistage coverage, unique concerts, intimate performances and cutting edge programming. We plan to extend the live experience to fans on desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network expects to provide compelling and curated content that showcases the entire spectrum of music to include music inspired fashion, food, and lifestyle content and showcase interviews, backstage access and both fan and artist perspectives. LiveXLive intends to feature all genres of music including rock, pop, indie, alternative, EDM, country and feature major festival headliners as well as emerging artists performing at clubs and venues around the globe. www.livexlive.com
Forward Looking Statement
Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company’s filings on Forms 10-K and 10-Q with the Securities and Exchange Commission, press releases and other communications.
SOURCE Loton, Corp.