NEW YORK, June 7, 2016 /PRNewswire/ — Lokai is pleased to announce its partnership with Discovery Channel and Oceana for Shark Week, which premieres on Discovery Sunday, June 26th. Lokai, a socially responsible lifestyle brand that represents the importance of finding balance along life’s journey, has launched a limited-edition Shark Lokai to benefit ocean conservation. The campaign, which was announced by Steven Izen, Founder & CEO of Lokai, kicks off on June 7th, and runs through July 1st.
For each Shark Lokai sold between June 7th, 2016 and July 1st, 2016, Lokai will donate $1 to Oceana. The limited-edition Shark Lokai will be sold exclusively online at Lokai.com for $18. Lokai’s contribution will directly fund ocean conservation, particularly around the critical threats to sharks and the delicate ecosystems in which they live.
“We are so excited to announce our partnership with Discovery’s Shark Week,” said Steven Izen. “Our community, myself included, has grown up watching Shark Week and looking forward to it every summer. To be a part of this exciting week and to utilize the passion viewers’ have for sharks to benefit ocean conservation with Oceana is an amazing opportunity for the Lokai community.”
Since its launch in 2013, Lokai has raised over $5 Million for a variety of non-profit organizations. The partnership with Discovery Channel & Oceana represents the newest chapter in Lokai’s ongoing commitment to giving back. Supporters can share their Shark Lokai photos on Instagram, tagging @livelokai and @DiscoveryChannel, and using the hashtags #livelokai.
For additional information on Lokai’s partnership with Discovery Channel & Oceana, please visit the Charity page on the Lokai website, Lokai.com/charity.
About Discovery Channel’s Shark Week
The most fintastic time of the year is back and making a huge splash! SHARK WEEK, television’s longest-running and most anticipated summer event, airs Sunday, June 26 at 8:00 PM ET/PT and continues through Sunday, July 3. This year, SHARK WEEK celebrates its 28th anniversary and will keep viewers on the edge of their seat with all-new jaw-dropping and compelling shark stories and, for the first time ever, offering an immersive virtual reality experience. Working with nearly two dozen of the most respected marine biologists and science institutions, SHARK WEEK will also highlight some of the most recent breakthroughs and developments to reveal remarkable new insights into these magnificent creatures.
Oceana is the largest international advocacy group working solely to protect the world’s oceans. Oceana acts an an advocate for the oceans by winning policy victories using science-based campaigns. Since 2001, they have protected over 1.2 million square miles of ocean and innumerable sea turtles, sharks, dolphins and other sea creatures. More than 750,000 supporters have already joined Oceana. Global in scope, Oceana has offices in North, South and Central America and Europe.
Visit Ocean at oceana.org to learn more.
Lokai is a socially responsible lifestyle brand that represents the importance of finding balance along life’s journey. Cornell University Cum Laude Graduate, Steven Izen, founded the company in 2013, on the heels of a deeply emotional and transformative experience. Realizing that life is a cycle of highs and lows, he grew to appreciate the importance of remaining both humble and hopeful. The company infuses its trademark bracelets with elements sourced from the highest and lowest points on Earth – water from Mt. Everest and mud from the Dead Sea. The Lokai lifestyle is devoted to finding balance, sharing success during life’s peaks and gaining perspective during lows. Lokai supports this message by donating 10% of their net profits to various charitable organizations. Since launching, Lokai is sold in over 160 countries. Please visit www.lokai.com for more information.