BOSTON, July 26, 2016 /PRNewswire/ — Optimistic lifestyle brand Life is Good® today announced its partnership with more than ten top US colleges to spread the power of optimism through a unique line of collegiate licensed apparel. Following a successful launch with the University of Notre Dame last fall, the men’s and women’s co-branded collection features the positive messages that the brand is known for, integrated with the schools’ individual logos, colors and images. This collection will help further the company’s social mission as it donates 10% of annual net profits to help kids facing poverty, violence, and illness.
“My brother John and I launched Life is Good over twenty years ago selling our t-shirts at college campuses up and down the east coast. It’s great to be back on campus – this time through partnerships with top schools across the country” said Bert Jacobs, co-founder and Chief Executive Optimist of Life is Good. “The college years are an important time where students are learning a lot and figuring out how they want to view the world. We hope that through our brand we can help inspire students to choose optimism.”
Alongside Notre Dame, schools that will join the Life is Good family include Arizona State University, Baylor University, University of Georgia, Gonzaga University, University of Miami, Michigan State University, Texas A&M University, and The University of Oklahoma. Founders Bert and John Jacobs’ alma maters will also be a part of the team – Villanova University and the University of Massachusetts, Amherst. Additionally, Auburn University, Texas Christian University, and University of California, Berkeley will be joining the roster later this summer. The collection will feature an assortment of men’s and women’s styles in short sleeve, long sleeve, and fleece, designed for students, college sports fans, alumni, and proud parents/family members.
“We are so honored to be a part of alumnus John Jacobs’ post-college journey, as Chief Creative Optimist for a company that is doing incredible things in the world,” said David Curley, Director of Trademark & Licensing Administration at the University of Massachusetts. “The Life is Good collegiate collection combines the strength of two proud Massachusetts-based brands – the Minutemen of UMass and Life is Good.”
The co-branded collection is available now online (lifeisgood.com/college), at select retailers, and campus bookstores. Life is Good plans to further expand its collegiate licensed offerings later this year in a partnership with WinCraft and in early 2017 with Tervis.
ABOUT THE LIFE IS GOOD COMPANY
The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its net profits to help kids in need. To date, the company has donated over $11 million, principally through Life is Good products, events and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company. Please visit lifeisgood.com for more details and follow Life is Good on Twitter, Facebook and Instagram.
ABOUT LIFE IS GOOD KIDS FOUNDATION
The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care. The Foundation’s Playmaker program connects with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child’s development. For more information please visit lifeisgood.com.
SOURCE Life is Good Company