Knoll and David Rockwell Set the Workplace Stage with Rockwell Unscripted™

CHICAGO, June 14, 2016 /PRNewswire/ — Knoll, Inc. (NYSE: KNL), a constellation of design-driven brands and people, introduced its workplace collection, Rockwell Unscripted at NeoCon 2016, the annual contract industry trade show in Chicago that takes place this year June 13-15.

Rooted in David Rockwell’s innovative approach to hospitality environments and public space, and inspired by his award-winning design for theater and entertainment, Rockwell Unscripted is a comprehensive collection of furniture elements that adapt to the spontaneous choreography of the work day.

Two days after winning a Tony for Best Scenic Design of a Musical, David Rockwell presented the keynote address at NeoCon 2016, speaking to a crowd of designers, manufacturers and industry professionals about bringing theater and play to the workplace. There, he described the design imperatives of the evolving workplace— where traditional boundaries between residential and contract settings blur, companies thrive by attracting and retaining top talent, wellbeing is a primary consideration, and the design of total environments outshines any one particular work element.

“Our interest is in getting people to look at their work environments as a stage on which movable furniture can be arranged in endless configurations. You can craft the scene around what it is you’re doing that day,” said Rockwell Group founder and President David Rockwell.

Unscripted features a comprehensive, eclectic array of freestanding, architecturally grounded and movable elements that can be used to create a variety of experiences for teams, small groups and individuals. Creative walls and steps evoke the energy of performance, while lounge elements conjure the atmosphere of a hotel lobby. Tables become a stage for work, conversation and celebration. Modular and mobile storage elements evoke the casual feeling of a workshop.

Commenting on Unscripted, Benjamin Pardo, Knoll director of design, said: “The collection is very much open to what people will do with it. It’s truly an invitation for workplace designers and their clients to personalize their own space.”

Spanning six categories and including more than 30 products, Rockwell Unscripted is the company’s most expansive collection to date.

The Rockwell Unscripted display in the Knoll NeoCon showroom highlights an experience-based approach to workplace planning. Like the collection itself, the showroom takes cues from theater, hospitality and start-up culture and introduces Immersive planning to the company’s r/evolution workplace™ planning platform.

“Our research shows that workplace planning paradigms are evolving well beyond an activity-based approach to embrace a range of social and creative experiences,” said Alana Stevens, Knoll senior vice president, chief marketing officer.

Based on its latest research, Knoll has identified Immersive planning, a workplace planning model that puts people’s experiences at the center. Comfortable furnishings and fluid boundaries characterize this group-based workplace, where the actions of the people themselves define the space. The result: an environment that enables a variety of experiences that can transform at a moment’s notice and evolve with use.

About Knoll
Knoll is a constellation of design-driven brands and people, working together with our clients to create inspired modern interiors. Our internationally recognized portfolio includes furniture, textiles, leathers, accessories, and architectural and acoustical elements brands. These brands—Knoll Office, KnollStudio, KnollTextiles, KnollExtra, Spinneybeck | FilzFelt, Edelman Leather, and HOLLY HUNT—reflect our commitment to modern design that meets the diverse requirements of high performance workplaces and luxury interiors. A recipient of the National Design Award for Corporate and Institutional Achievement from the Smithsonian’s Cooper-Hewitt, National Design Museum, Knoll is aligned with the U.S. Green Building Council and the Canadian Green Building Council and can help organizations achieve Leadership in Energy and Environmental Design (LEED) workplace certification. Knoll is the founding sponsor of the World Monuments Fund Modernism at Risk program.

About Rockwell Group
Based in New York with offices in Madrid and Shanghai, Rockwell Group is a 250-person interdisciplinary architecture and design firm that emphasizes innovation and thought leadership in every project. Founded in 1984 by David Rockwell, FAIA, the firm creates extraordinary experiences and built environments across the globe. Projects include Nobu restaurants and hotels worldwide; The New York EDITION; NeueHouse (New York, Los Angeles and London); TED Theater (Vancouver, BC); W Hotels worldwide; and Tony Award-winning set designs for She Loves Me. Honors and recognition include the AIA New York Chapter President’s Award, Cooper-Hewitt National Design Award, and the Presidential Design Award.

Image Credit and Caption:
2016 Tony Award scenic design winner David Rockwell welcomed visitors to the Chicago workplace furniture show where he and furniture manufacturer Knoll are setting the stage set for today’s immersive workplace with Rockwell Unscripted. / Image Courtesy of Knoll, Inc.

Media Contacts

David E. Bright
Knoll, Inc.
212 343-4135

Katie Okamoto
Knoll, Inc.
212 343-4030

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SOURCE Knoll, Inc.

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