Jonathan Bender, ex-NBA player, entrepreneur, author, TV host and inventor of the JB Intensive Trainer device, selects to drive global sales and fulfillment

BEAVERTON, Ore., June 17, 2016 /PRNewswire/ — Global online retailer,, today announced, Jonathan Bender, an ex-NBA player, entrepreneur, author, TV host and inventor of the JB Intensive Trainer device, selected SoftwareProjects to drive global sales and fulfillment.   Jonathan Bender’s Intensive Trainer (JBIT) device, is a patent pending 3 ring bend progression system, designed for joint pain relief.  JBIT was originally invented by Jonathan Bender for his own personal use, after his NBA career was abruptly cut due to severe joint pain.

Today, Jonathan Bender’s device is helping tens of thousands of people around the world, achieve self-rehabilitation and gradually take control over their joint pain.  Jonathan Bender is on a mission to change the world and improve people’s lives, by applying the same exact rehabilitation techniques that helped with his personal recovery.

“Entrepreneurs are extremely important to us.  We are always looking for product creators like Jonathan Bender, who deliver real value and are on a mission to improve the world”, said Norman Buhagiar, CEO of SoftwareProjects. “Working closely with Jonathan Bender, infused with passion and motivation to truly help people change their lives, we know our customers are in good hands.”

As a rapidly growing Inc 5,000 company, SoftwareProjects provides a safe and reliable way to shop online, selling thousands of products to consumers and businesses around the world. Jonathan Bender’s Intensive Trainer device, joins an existing suite of products, each handpicked by the editors at SoftwareProjects committed to carrying the absolute best products available today.

“I am very excited about working with SoftwareProjects on introducing my product to the world,” said Jonathan Bender. “With SoftwareProjects focusing on all aspects of sales, fulfillment, traffic generation and customer support, I can continue devoting my attention to developing more ways to help people improve their lives.”

About Jonathan Bender

Jonathan Rene Bender is an American retired professional basketball player who played for the Indiana Pacers and New York Knicks in the National Basketball Association (NBA). After playing 78 games for the Pacers in 2001, knee injuries limited him to a combined 76 games over the next four seasons.

Bender invented the JB Intensive Trainer, a resistance training device, that strengthened his knees. Today, the JBIT device is used by tens of thousands of people around the world.   Two years after Hurricane Katrina, he founded the nonprofit Jonathan Bender Foundation in New Orleans.

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About SoftwareProjects

SoftwareProjects is a global online retailer, selling thousands of software products, ebooks and online services to consumers and business around the world.  Established in 2003, SoftwareProjects evolved from a full service Internet Marketing consulting agency, to a SaaS provider of CRM, ESP, shopping carts and analytics solutions, all the way to a global online retailer.  Throughout its evolution, SoftwareProjects remained true to its vision – helping consumers and businesses realize their full potential, by providing access to the right technology and information.

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