Gabriel & Co. Launches Gabriel Magic, a Virtual Reality Tool

NEW YORK, July 25, 2016 /PRNewswire/ — Ever wonder what a piece of jewelry would look like on before buying it? Now consumers can thanks to fine jeweler, Gabriel & Co. Last month, Gabriel & Co. launched Gabriel Magic, a virtual reality (VR) tool that’s the first of its kind.

The new VR tool allows the consumer to see the details of any piece of jewelry in the Gabriel & Co. collection with a 360-degree rotation. By using any VR visor (shown below), the consumer can see the piece of jewelry as if they are wearing it themselves. The display seen through the VR visor responds to head-tracking and viewpoint changes at all times.


Gabriel & Co. is the first brand in the jewelry industry to offer this technology and it’s the next step in how the brand plans to interact with its consumers.

“Within a couple of years, not only will consumers be able to view the Gabriel & Co. collection through the Gabriel Magic tool, but they will also be able to shop through it,” said Jack Gabriel, co-founder of the brand. “It will be as natural as using a mobile app to purchase. This new technology will offer the consumers a completely new shopping experience.”

After the June launch in Las Vegas, retailers across North America were amazed by the technology and how it will change their business, especially when addressing the Millennials.  Jacques from Koerber’s Fine Jewelry – New Albany, Indiana commented, “It’s like an Atari, and it’s only going to get better.” And Nicki from SVS Fine JewelryOceanside, New York said, “WOW! I’VE NEVER SEEN SOMETHING LIKE THIS BEFORE! It will change retail as we know it.”

The VR tool is available for download on iTunes and Google Play under Gabriel Magic. Consumers can get the specific Gabriel & Co. branded VR visor at Gabriel & Co.’s authorized retailers or

For more information about Gabriel Magic, visit

About Gabriel & Co.:

Gabriel & Co. is proud to celebrate 25 years in making hand crafted fine jewelry with timeless designs and unparalleled quality. Founded in 1989 in Manhattan by brothers Jack and Dominick Gabriel, the aptly named Gabriel & Co. has grown into a world-renowned brand amongst consumers and within the fine jewelry industry. Most recently, the brand was voted the most preferred and the most profitable brand by both JCK Magazine’s Retailer Survey and INSTORE magazine’s annual Big Survey. For more information, visit

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SOURCE Gabriel & Co.

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