Facebook Inc (NASDAQ:FB) Is Testing Breaking News App to Counter Twitter Inc (NYSE:TWTR)

Social media giant Facebook Inc (NASDAQ:FB) is allegedly developing a breaking news app. The app will let Facebook users choose publications and topics to follow and receive alerts about.

The product will let Facebook users choose publications and themes to follow and receive alarms about, based on Business Insider. Participating businesses create 100-character cellular notifications that are sent to participating users, who can click on the attached URL to go to with a news article on the publication’s website.

Merely several companies were picked by Social Media Giant Facebook Inc (NASDAQ:FB) to pilot the app, Business Insider said, including that the software continues to be in alpha testing. Facebook declined to comment on the rumors.

Twitter Inc (NYSE:TWTR) already allows users to receive push notifications from special feeds. And in case you opt in, you can receive alarms about who to follow or things your buddies are discussing. In July, the Pew Research Center proposed that more than 60 percent of Web users get news from Facebook and Twitter Inc (TWTR).

The finding comes as both websites increase their emphasis on news–Facebook with Immediate Posts as well as the new “Trending” sidebar. Pew calculated that Facebook is considered a source of breaking news by just 31 percent of participants, compared to 59 percent following Twitter.

No stranger to the media, Facebook Inc (FB) in April 2014 launched FB Newswire–a service which automatically collects the most important, most talked-about stories on the site, then hands them out to journalists and newsrooms.

By using the new MediaView, and updating to the newest SDK for iOS and Android, publishers can now bring Facebook’s autoplay video advertising directly to their programs. Plus, those already using Audience Network’s full screen interstitials will access carousel ads, dynamic merchandise advertisements, and click-to- play with video.

Facebook Inc (NASDAQ:FB) belongs to Technology sector. Its net profit margin is 28.30% and weekly performance is -0.47%. Facebook Inc (NASDAQ:FB) distance from 50-day simple moving average (SMA50) is 5.77%.

Twitter Inc (NYSE:TWTR) shares advanced 0.41% on Tuesday and ended the day at $29.62. TWTR Gross Margin is 67.80% and its return on assets is -10.50%. Twitter Inc (NYSE:TWTR) quarterly performance is -20.97%.

Leave a Reply

Your email address will not be published. Required fields are marked *