QINGDAO, China, June 23, 2016 /PRNewswire/ — As headline sponsor of UEFA Euro 2016, consumer technology company Hisense, has today announced its collaboration with high-profile football freestyle influencers as part of its social media campaign to raise brand awareness across the region.
Taking a creative approach to connect Hisense to the sport, the company is working closely with renowned ‘football freestylers’ from five key European markets – U.K., France, Spain, Germany and Italy. Each influencer has incorporated the respective country’s hero Hisense products in their videos including TV’s and phones, whilst showcasing their trademark football skills with trick-shots and challenges.
For France, world-favourite French football freestyler and former world champion Sean Garnier, has created two videos for Hisense. Sean is famed for combining music, breakdance, somersaults and various football and basketball elements to his attractive routines. The videos see Sean exhibiting this artistry around Paris’ tourists attractions and UEFA Euro 2016 venues to his 2.5 million fans on YouTube and social media channels. The first video can be seen here and the second here.
Freekickerz, Germany’s biggest football channel that boasts more than four million subscribers on YouTube alone, are also creating a video for Hisense’s Euro 2016 campaign. The humourous group made up of five players, who are renowned for recreating trademark-style free-kicks, sharing tips, reviews and challenging professional clubs. Their Hisense branded video is set to appear across Freekickerz channels during tournament to tie in with Germany’s quest to the final.
In the UK, Rule’m Sports the sports-entertainment YouTube channel with over 1.1 million subscribers were enlisted by Hisense. The channel is renowned for challenging celebrity sportspeople to learn a series of sporting skills outside of their usual comfort zones.
For the Hisense ‘EURO Freestyle Championship’, Rule’m’s football freestylers including UK’s Theo Baker, Germany’s Daniel Cutting, Spain’s Kieran Brown and France’s ‘Global Freestyle‘, were picked against each other for trick-off challenges across four videos incorporating Hisense products. To watch the Championship series and to see who took the winning crown, see here.
Italian YouTubers I 2 Bomber del Freestyle, known for their participation in the televised competition series Italy’s Got Talent, featured in two videos filmed in Turin, a national football capital. For almost a decade, the duo has built a reputation as Italy’s top football freestylers. The first of the two videos sees the influencers shoot around familiar Turin sites with HIsense C20 phones, with their second video set to go live throughout the tournament. To view the first video see here
Spain’s favourite YouTube football skills tutorial channel ‘Football Tricks Online‘ fronted by Guido Hernandez, created a branded video piece here, for Hisense showing his 1.5 million fans how he practices his trick shots during the Euro’s, amongst creating his famed tutorials. Guido was sure to keep fans updated throughout the video on his popular vlog, where he documented how the video was created, giving them exclusive behind the scenes shots.
Andre Iannuzzi, UEFA Euro project lead at Hisense said: “This campaign is a true testament to our continued efforts in establishing the Hisense brand in Europe. Our partnerships with these high profile, talented freestyle footballers, allows us to introduce their vast fan bases to Hisense in an innovative, engaging and enjoyable way. With so much anticipation around the tournament, we believe that it is crucial that we connect with as many audiences in during what we predict to be a memorable summer of football.”
As part of the sponsorship Hisense have LED boards at stadiums throughout the UEFA Euro 2016 tournament and have created Fan Zone experiences at each of the ten host cities.
About Hisense Company, Ltd.
Hisense Company, Ltd was established in 1969 and headquartered in Qingdao, China.
Hisense Company Ltd. is multinational consumer technology manufacturer and one of the largest television brands in the world, holding the #3 TV share position globally* and #1 TV share position in China for 12 consecutive years. The Company is committed to advancing the consumer technology industry across North America and has dedicated R&D centres in Atlanta, Georgia; San Jose, California; and Toronto, Canada to enable localized product development and innovation.
Hisense products are available globally in over 130 countries and regions, with production facilities in China, South Africa, Algeria, Egypt, and Mexico, as well as sales offices across North America, Europe, Australia, Middle East, and South-eastern Asia.
In recognition of its strong product offerings, aggressive expansion strategies, global client base and continued investment in research and development, Frost and Sullivan recognized Hisense with the 2015 Global Competitive Strategy and Innovation Leadership Award in Smart TVs.
*About Hisense Hero Products:
– Mobile Phone = Model no. C20 (not available in the UK)
– Refrigeration = Model no. BCD-535WY
– Television = Model no. M9700
About UEFA EURO 2016
UEFA Euro 2016 is a European-only tournament taking place every four years. This year, for the first time in the history of the tournament, which inaugurated in 1960, the European Championships will see a total of 24 teams take the field, an upgrade of 8 teams from Euro 2012.
The 2016 tournament will be the third time that a EURO finals has been staged on French soil (1960, 1984).