Eclair – La Petite Duchesse Announces Global Franchise Expansion With Francorp

DUBAI, United Arab Emirates, June 22, 2016 /PRNewswire/ —

Touted as the next big thing in the world of patisseries, Eclair – La Petite Duchesse, is ready to embark on a worldwide expansion campaign through franchising. In order to streamline its strategic growth plan, Eclair teamed up with Francorp, the US-based franchise consulting firm through its regional office in Dubai. The Franchise Program Development is a year-long rigorous process of strategic planning, operational standardization, and documentation that formulates a winning structure for franchising excellence.

Launched in Dubai in 2013, Eclair serves premium French éclairs in multiple sizes and flavors from its state of the art production facility aptly called “The Eclairium”. As the hype of Cupcakes and Macaroons fades away, eclairs are the upcoming new trend in the dessert world. With the growing consumer affinity towards authentic French éclairs and increasing popularity among food enthusiasts worldwide, Eclair – La Petite Duchesse endeavors to become the best house of éclairs across the globe.

Founder and Owner, Mrs. Dianne Salem declares, ‘Our goal is to open as many as 200 retail outlets across the globe in the next 5 years. We are currently in talks with several potential investors from Dubai, Saudi Arabia, Kuwait & Lebanon and looking forward to meet interested individuals and businesses for mutually beneficial franchising partnerships. With our comprehensive operations manuals, training programs and franchisee support systems, we are confident that our franchisees will enjoy a profitable, hassle-free operation, low barrier to entry, and highest product quality at all times.”

She further adds, “Our éclairs are special. We use the highest quality ingredients mostly imported from France and fresh fruits to create the richness of the flavor. A key differentiator of Eclair’s éclairs is the fact that they are not filled with the regular crème Fraiche like the traditional ones, but rather with the rich mousse of each flavor. We want to focus on producing the best éclairs in the world by centralizing all production to ensure we always have the highest quality eclairs all over the world”.

Full information on Eclair franchise opportunity including franchise fees and training can be found on Francorp’s website:

Francorp Vice President, Ms. Chirine Ajami exclaims, “We are so excited to present this amazing opportunity to the franchising world. Eclair has all the ingredients of a great franchise system – great concept opening up a completely untapped niche opportunity with strong management and infrastructure, and excellent marketing program to support its expansion and operations. With this partnership, we look forward to creating another success story for a brand born in Dubai.”

ABOUT Eclair – La Petite Duchesse:  

Eclair is a unique patisserie concept, entirely dedicated to the world of éclairs. Established in 2013, Eclair has two retail outlets in Dubai in JLT and City Walk Boulevard, and a central production facility also in JLT. The logo of Eclair and the tagline La Petite Duchesse, are registered trademarks.


Francorp Middle East is the largest franchise consulting firm in the MENA region. Established in 1976 in Chicago, United States, Francorp provides comprehensive franchise consulting services through the seamless and coordinated efforts of an in-house team of expert Franchise Consultants. Over the years, Francorp has assisted more than 14,000 companies plan for expansion and have developed more than 5000 full franchise programs.

Mr. Zac Pagin
Marketing Analyst
Francorp Middle East
Phone: +971-43465000

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