MONTREAL, June 22, 2016 /PRNewswire/ — MEGA® Brands Inc., a member of the Mattel family of companies (NASDAQ: MAT), and Bungie today announced the launch of a new series of construction sets based on the popular video game Destiny. The line will be available in stores starting in July 2016.
Unveiled to the public at the annual New York Toy Fair in February 2016, Destiny’s construction sets from Mega Bloks offer authentic, amazingly detailed micro action figures and vehicles from the console game, which was recognized at its debut as the biggest new video game franchise launch in history. With this collection, fans will be able to take their passion for the game beyond the screen this summer by building their own Guardians and vehicles.
“We are so happy to partner with Bungie and bring the popular Destiny video game to life through construction,” said Bisma Ansari, SVP and Global Brand GM at MEGA Brands Inc. “Fans of the game and fans of construction sets will appreciate the authenticity and level of detail in the iconic buildable vehicles, environments, and micro action figures.”
The construction sets are inspired by the video game’s unique action storylines, which focus on personal adventures as a Guardian of the last city on Earth in quests to explore the outer reaches of the solar system in search of clues to the fall of humanity.
“We’re thrilled to work with MEGA Brands for this exciting project,” added Jim McQuillan, Visual Identity and Brand Creative Director, Bungie. “At Bungie, we’re committed to creating captivating experiences for our players. Our collaboration with MEGA Brands enables us to bring the world of Destiny and its characters to life outside the game.”
About MEGA Brands
A member of the Mattel family of companies, MEGA Brands Inc. is a trusted collection of leading global brands in construction toys and arts and crafts. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. MEGA® Brands includes MEGA BLOKS® and RoseArt®. Visit www.megabrands.com and www.megabloks.com for more information.
The MEGA logo, Mega Bloks and Rose Art are trademarks of MEGA Brands Inc. or its affiliates.
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.
Over the past twenty-five years, Bungie has created a bunch of fun games, including the Halo franchise, the Marathon Trilogy and the first two Myth games. Our independent, employee-owned development studio is located in Bellevue, Washington, the base from where we launched our most ambitious project to date: Destiny.
More information about Bungie can be found at www.bungie.net.
For more information, contact:
(514) 333.5555 ext. 2545
SOURCE Mattel, Inc.