LAS VEGAS, June 20, 2016 /PRNewswire/ — Hipster Whale, creator of the global hit video game, Crossy Road™, announced today its expanded product licensing agreement with PhatMojo™, LLC. Within the new deal, PhatMojo™ becomes the brand’s master toy and apparel partner, and assumes management of its cross-category licensing program.
Crossy Road, an endless hopper, arcade-style, video game, features over 150 unique player characters aiming to “cross the road” while avoiding traffic, flowing rivers, predatory eagles and other hazards. Since its multi-award-winning launch in fall 2014, the smash-hit application, available on the App Store, Android, and Windows stores, has been downloaded more than 130 million times.
“It’s been great to work with PhatMojo to bring the Crossy Road universe to our players in the real world,” said Crossy Road co-creator, Andy Sum. “They understand the quirky fun we like to have with our characters and worlds. We look forward to expanding our presence across a range of products that our players will love.”
PhatMojo CEO, Shawn McCarthy, echoed Sum’s excitement, “We love Crossy Road and are excited to be extending and furthering our partnership with Hipster Whale. The team, Andy, Matt, and Giselle, are incredible people responsible for an incredible phenomenon. PhatMojo is grateful to be a part of it.”
Currently, Crossy Road collectibles are available at retailers such as Target, Hot Topic and Amazon. All-new toys, plush, apparel and additional collectibles will be available in stores, channel-wide, this fall. Further category licensing agreements will be announced in the coming months.
ABOUT HIPSTER WHALE
Founded in 2014 by veteran game developer Matt Hall and rising star Andy Sum, Hipster Whale’s first game is the mobile smash hit Crossy Road™ and they have followed up with PAC-MAN 256 and Disney Crossy Road. Winner of numerous awards including the prestigious Apple Developer Award, Crossy Road has been downloaded over 130 million times and is loved by a broad range of casual gamers across the globe. http://crossyroad.com
PhatMojo™ is a global product company, focused on creative brand-building, innovative, original design and, above all else, fun. PhatMojo™ is obsessed with bringing to market, thoughtfully conceived, brand-appropriate products for fan communities.
SOURCE PhatMojo, LLC