FREMONT, Calif., June 16, 2016 /PRNewswire/ — Chocolate by Vdopia, a global leader in mobile video advertising, today announced the launch of a deep partnership with Pixalate Inc., the leader in fraud protection and data intelligence, to assist its ifilter programmatic technology.
The partnership focuses on Chocolate by Vdopia’s proprietary ifilter technology and extends its functionality to include pre bid fraud prevention using Pixalate data. iFilter is the technology that actively filters auctions in the marketplace to match the active demand with quality supply. The benefits for demand partners include higher win bid ratios and reduced infrastructure costs.
“Mobile video is one of the fastest growing areas in programmatic and it’s important that everyone in the ecosystem takes active steps and innovates to prevent fraud,” said Saurabh Bhatia, CEO, Vdopia.
“We’ve enhanced our ifilter product to be able to integrate with industry leading partners like Pixalate to enable us to better serve our advertising partners and help our publishers,” commented Martin Price SVP of Product. “Our ifilter technology allows us to maximize the performance of our marketplace and scale globally while keeping supply quality exceptionally high,” added Giuseppe Di Mauro SVP of Engineering at Chocolate by Vdopia.
“Pixalate’s fraud protection technology suite was built from the ground up to combat mobile ad fraud head on, specifically to block non-human traffic in mobile apps and devices,” said Jalal Nasir, CEO, Pixalate. “We’re excited to see companies like Chocolate by Vdopia use our technology to block fraudulent mobile app impressions at the pre-bid level.”
Vdopia extended its product suite with its ‘Chocolate Preferred’ for advertisers & ‘Chocolate Supply Side Platform’ for publishers with the launch at Mobile World Congress in Feb 2016. The product release comes on the back of two high profile hires in 2015: Price joined Vdopia from OpenX where he was VP of Product, and Giuseppe Di Mauro, ex-Pubmatic, joined as SVP of Engineering.
About Chocolate by Vdopia
Chocolate by Vdopia is a global programmatic buying and selling platform for mobile video advertising. Vdopia operates the industry’s only mobile video-only programmatic platform, called Chocolate, which is powered by its proprietary .VDO technology. Powered by patent-pending, .VDO technology, Vdopia’s programmatic platform, ‘Chocolate’, is a brand safe, viewable and transparent platform for complete planning, buying and measurement of mobile video ad campaigns.
Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, India & Australia.
SOURCE Vdopia, Inc.