Carma Labs Kicks Off Program To Celebrate People Who Are #InpursuitOf Unstoppable Dreams

FRANKLIN, Wis., June 6, 2016 /PRNewswire/ — Carma Laboratories, Inc., the maker of Carmex® lip balm products, announced today the launch a grant program to support entrepreneurs who are #InPursuitOf of an Unstoppable Dream. An almost 80 year old business, this family owned-and-operated company prides itself on being an American Dream success story. The first original jars of Carmex Lip Balm were crafted in a Wisconsin kitchen and hand-delivered by Founder, Alfred Woelbing, so the company recognizes the perseverance that it takes to start and grow a business.

Through this program, Carmex hopes to inspire and encourage entrepreneurs to follow their dreams by rewarding one driven, hardworking “dreamer” with a $10,000 grant to be put towards achieving their Unstoppable Dream. The brand is launching the program via social media, where participants can enter through Facebook or Instagram for a chance to win.

To enter on Facebook, contestants can visit the official Carmex Facebook page ( from their personal account and post a 30-second or less video to the page’s timeline depicting their dream or aspiration related to a business or product. Participants can also enter via Instagram by posting a public video to their personal page and tagging the brand’s Instagram account (@MyCarmex) in the caption. All entries across both platforms must also include the hashtags #InPursuitOf and #Contest to be considered.  

“Our goal with Unstoppable Dreams is to encourage this powerful group of individuals to pursue their dreams and ambitions, communicating that anything is possible with hard work and determination. The dedication and resilience demonstrated by our founder has led us to where we are today, and we acknowledge the unwavering spirit that it takes to make dreams come true,” stated Jona Mancuso, Vice President of Marketing at Carma Laboratories, Inc.

Entries can be submitted starting now through July 15th, and one lucky winner will be selected and announced in August. Full contest rules can be found here:   

Please visit for more information, and be sure to join Carmex on Facebook and Instagram to follow the conversation via the #InPursuitOf and #Contest hashtags.

About Carmex® and Carma Laboratories, Inc.:
For almost 80 years, Franklin, Wisconsin-based Carma Laboratories, Inc., has manufactured Carmex® brand lip balms. Carma Laboratories, Inc. is a family owned and operated business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex® lip balm. Today, the company continues to produce its original lip care formula in its trademark jars, and has expanded the line to include flavored lip balms, comfort-enriched, natural formulas, non-medicated lip care products, and Carmex Cold Sore Treatment. The carefully crafted lip balm has been #1 pharmacist-recommended for 17 years in a row1. For more information, visit

11999-2015 Pharmacy Times Survey of Pharmacists’ OTC Recommendations

Rachel Gonzalez
The Lane Communications Group

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SOURCE Carma Laboratories, Inc.

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