Bay Rat Lures Introduces the S3 Lure

ERIE, Pa., June 21, 2016 /PRNewswire/ — The new S3 (Super Short Shallow) by Bay Rat Lures, offers the same great fish-enticing action as their Short Shallow lure, but with the added benefit of an even shallower presentation. The running depth of the new S3 lure is one to three feet.

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The new S3 lure is designed for any fish found in shallow water, like Brown Trout near the beach in winter or early spring, or Steelhead in the fall and spring. Also, it is ideal for casting in ponds, lakes, streams, and rivers or it can be trolled behind divers, on lead core and copper.

The S3 lure is guaranteed to hook more fish, and it is built to last. There are 18 lures in the new S3 line including UV, Flash, Glow and HD colors. It is built with the same American made quality fishing enthusiast have come to expect and love from Team Bay Rat. All components of every Bay Rat Lure are manufactured and assembled in the USA.

Whether targeting beach fish or surface-oriented fish, Bay Rat Lure has just about any depth covered with innovative color patterns and the added versatility of casting or trolling presentations. To learn more about Bay Rat Lures innovative S3 lure please visit

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SOURCE Bay Rat Lures

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