Apple, Samsung, Microsoft Lead Tablet Industry in Revenues, says Strategy Analytics

BOSTON, June 9, 2016 /PRNewswire/ — In search of higher margins and conquest sales from the PC market, Tablet vendors 2-in-1 and Pro Slate devices have garnered higher revenue and stabilized average selling prices (ASPs), according to the new “Global Tablet Vendor & OS, Unit & Value Market Share by Region: Q1 2016” report from Strategy Analytics’ Tablet & Touchscreen Strategies (TTS) service. Microsoft and Apple combined to sell over a million of their Pro Slates last quarter, and most mobile-first/smartphone vendors now have Pro Slates (with optional keyboard) or 2-in-1 Tablets (with detachable keyboard standard) to sate growing demand for these converged computing devices.

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The associated report is published here:

Peter King, Service Director, Tablet & Touchscreen Strategies service said, “Microsoft deserves credit for popularizing the Pro Slate category, typified by a premium tablet with PC-grade processing power, with an optional keyboard to further add to revenues and profit. Combined with the success of Windows 10, many more OEM partners are launching Surface clones at lower price points to get a share of this lucrative, growing segment. Though it didn’t gain first mover status, Apple now has two tiers of Pro Slates to join in the cannibalization of the PC and Tablet markets, to the betterment of iPad ASPs (average selling prices).”

Eric Smith, Senior Analyst, Tablet & Touchscreen Strategies service added, “As a device, the tablet is going through a period of recalibration as productivity becomes more important, enterprises purchase more touchscreen and mobile first devices for a new generation of workers, and consumers begin paring down ownership of multiple computing devices. We expect shipments to continue their slow decline over the next couple of years during which the usefulness, quality, and ASPs (average selling prices) of tablets grow.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 

US Contact: Eric Smith, +1 617 614 0700,

UK Contact: Peter King, +44(0) 1908 423 615,

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SOURCE Strategy Analytics

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