Amazon launches Prime loyalty program in India

Guard stand at the reception desk of the Amazon India office in Bengaluru, India, August 14, 2015.

Reuters/Abhishek N. Chinnappa

<articleLocation” > Amazon introduced its popular Prime loyalty program in India on Tuesday, 3 years after its entry into the world’s second-most populated country. The world’s most significant online merchant has actually been pumping billions of dollars into India as it looks for to win a larger share of a market controlled by homegrown e-retailer Flipkart. Prime members will get free one-day or two-day shipment service with no limitation on order size, and early access to some deals.

Prime subscription will cost 499 Indian rupees ($ 7.41) each year, rivaling Flipkart’s own offering Flipkart First, which is priced at 500 Indian rupees each year. Amazon said it was providing users a totally free trial period of 60 days for the Prime service.

( Reporting by Alan John Koshy in Bengaluru; Editing by Saumyadeb Chakrabarty).

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