SAN FRANCISCO, June 6, 2016 /PRNewswire/ — Good Morning America announced today an exclusive contest with the world’s fastest growing video social network musical.ly to celebrate GMA’s 2016 Summer Concert Series. Starting today, June 6th through Tuesday, June 14th viewers will be invited to participate in a series of musical.ly challenges by uploading 15-second videos to the platform using the hashtag #GMAChallenge with the most creative videos advancing each round. Two users will be selected to travel to New York to compete in the final round and perform their “musically” live on GMA. The grand prize winner will be given an opportunity to meet Demi Lovato on June 17th during her GMA Summer Concert Series performance as well as two tickets to a concert on the 2016 Demi Lovato “Future Now” Tour. “GMA’s musical.ly Challenge” contest opens today, June 6th at 8:30AM E.T. and closes Tuesday, June 14th at 5:00 p.m. E.T. Here is a link to the segment that aired to learn more: http://abcn.ws/1TRKsHU
To enter, fans must download the musical.ly app and set up a musical.ly user profile. Once created, users can search the hashtag “#GMAChallenge,” which will take them to the GMA contest landing page where they can create and post their videos set to song clips by either Jason Derulo, Demi Lovato or Flo Rida, depending on the contest round.
With over 80 million users, musical.ly celebrates creativity with videos recorded in 15 seconds or less. The platform has become the ultimate destination for millennials and Gen Z-ers to share, discover and create videos that align with current conversations and trends across social media. Every day, millions of teens use musical.ly as an outlet to express themselves through singing, dancing, comedy and lip-syncing. Users can add filters and edit the speed of their videos before posting directly to musical.ly or sharing across other social channels.
musical.ly has not only attracted the attention of major artists such as Jason Derulo, Selena Gomez, Ariana Grande and Meghan Trainor to name a few, but has launched the careers of several social media stars. Good Morning America first featured musical.ly in an interview with Ariel Martin who is the most popular user – or “muser” – on the platform. 15-year-old Martin (who goes by @babyariel on musical.ly) has racked up more than 9 million followers in less than a year.
Founded in 2014, by creator Alex Zhu and longtime friend, Luyu Yang, musical.ly is a video social network for creating, sharing and discovering short music videos. Every day, millions of teens use musical.ly as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app celebrates creativity with videos recorded in 15 seconds or less and shared across the musical.ly community. More than half of U.S. teens are users of musical.ly. Since first being made available in October 2014, musical.ly has hit #1 in the iOS App Store for free apps in 19 countries – including the United States.