Photo source: Chipotle Mexican Grill.
While it’s typically challenging to state exactly why a stock
gone down on a particular day, you could typically nevertheless aggravate out
the key perpetrators. When it comes to
Chipotle Mexican Grill
( NYSE: CMG), which saw its shares fall more than 3% on Thursday,
there seems 2 descriptions.
In the very first instance, the outcomes of a consumer survey
released on Thursday
showed that Chipotle is not the preferred brand amongst
fast-casual Mexican dining establishments. After topping the Harris Poll
for three years straight, it didn’t also rank in the leading 4
The checklist was led by Moe’s Southwest Grill, which is had by
the same business that runs Auntie Anne’s.
and Cinnabon. Moe’s performance is noteworthy given that it has.
just 650 locations as compared to Chipotle’s more than 1,900.
The 3 other fast-casual Mexican restaurants that outranked.
Chipotle were Taco Bell, Qdoba, and Baja Fresh. Taco Bell is.
Yum! Brand names.
, a global company that also operates Pizza Huts and also.
KFCs. Qdoba is a subsidiary of.
Jack in the Box
. And while Baja Fresh was once controlled by.
, it was sold a years back to a team of investors who likewise run.
the Dessert Manufacturing facility.
Suffice it to claim that Chipotle’s performance in this year’s.
Harris Survey mirrors the damage to its brand name from food-borne.
illness occurrences that struck a variety of its places last.
year. Its shares given that the crisis erupted are down about.
A second feasible explanation for the drop in Chipotle’s stock.
price on Thursday relates to another study. This cuts to the.
core of the burrito chain’s worth proposition as a healthy and balanced.
alternative to junk food.
Entrees at fast-casual chains such as Chipotle and also.
have as numerous as 35% even more calories as compared to entrees at.
fast-food chains, according to scientists at the College of.
South Carolina’s Arnold Institution of Public Health and wellness.
The evaluation showed that an average dish at a fast-casual.
restaurant is 200 calories above a regular fast-food dish,.
kept in mind a.
that revealed the research. The researchers came to this verdict.
after checking out the food selections at 34 fast-food and 28 fast-casual.
restaurants, journalism launch clarified, locating that fast-food.
meals had approximately 760 calories each entree compared with.
561 for fast-food entrees.
2 points are worth keeping in mind below. The initial is that the research study.
considered meals, not square meals. If you consist of, claim, French.
french fries from.
in the equation, the outcomes would certainly differ. At Chipotle,.
on the other hand, it’s most likely fair to say that the majority of people are material.
with just a burrito, an order of tacos, or a burrito bowl.
In addition to this, while the results of the research were covered in.
the media on Thursday, it was published last month. Therefore, it.
seems not likely that this was the main offender for the decline in.
Chipotle’s share cost. The media attention surrounding the.
results today more likely served to sustain adverse sentiment.
ignited by the initial research, which recommended that the burrito.
chain has fallen out of support with consumers.
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The sights as well as point of views expressed herein are the views as well as opinions of the author and do not necessarily show those of Nasdaq, Inc.